Giving powerful roles to women benefits both Country Email List society and brands In fact, advertisers who elevate women are also more likely to curry favor with consumers , on whom they have a very positive long-term impact. Although the Country Email List way in which women are represented in advertisements does not influence the probability that such advertisements will be encoded in the consumer's Country Email List memory and accurately linked to a certain brand, it does help the brand in question to be chosen more frequently . since the clientele feel better consuming their products and services.
To carry out its research, Dipsos scrutinized Country Email List more than 160,000 advertisements (gobbling up approximately 87% of global spending) to examine how female characters were portrayed in them, whether the Country Email List representation of females was respectful or appropriate, or whether these whether or not they assumed positive roles. “To spur change in social norms and contribute to gender equality, we need advertising and the media to play their part in positively portraying women in ads, Country Email List movies, streaming content and on television
By doing so, not only will society win, Country Email List but the brands will also be treated to more positive results in terms of business," emphasizes Dipsos in his report. “Through advertising, brands have the power to change Country Email List how we see each other, provide positive role models for girls , encourage change in society and see how what is good for society is good for their own growth”, adds Dipsos. Some Country Email List of the campaigns that Dipsos sets as examples to follow in its study are Dove's "Real Beauty",