Green's collection, which launches in stores today, is the designer's sixth with Moncler, a relationship that predates the launch of the Genius project with a handful of capsules in 2017, and a sign of Moncler's willingness to bet early and big on designers.
Here the 10 models stood on metal grills below which powerful jets of air blew periodically upwards, blowing what resembled nylon Moncler Jackets lanterns into the air and keeping the garments unfurled like a sail in a full wind.
The pandemic is a reminder that we can, we must, always go beyond what we have already achieved if we are to make our future better. And I thought these characters were just what we needed to refresh a feeling of childhood and make us feel young again.
Being a digital - first company means brands must realise the first touchpoint for customers to be introduced to brands, is online. On the first floor, dedicated to the women's collection, the honey - colour oak wood paneling is punctuated by gilded picture frames, evoking old - world charm while at the same time transforming the perspective.
Inviting the likes of Palm Angels and Craig Green to the table, each has been distinctively Moncler, but wholly unique. The pairing was, for all parties, intuitive: "The idea of protection and functionality are at the heart of what I think Moncler is, whilst also being something that I have always explored in my own work," Green tells GQ.
Moncler is a brand born in winter, shaped by winter - and which naturally loves winter. The Moncler logo is lasered onto the rollercoaster, while the smaller "tri - con" buckle lives inside the down jackets, where it secures straps you can use to wear it on your shoulders, backpack - style, if you get too hot.