After joining forces with the likes of Pharrell Williams, Beams, and White Mountaineering, French outerwear specialist Moncler is back with new collection designed by AMI's Alexandre Mattiussi.
Now more than ever, fashion is a commercial enterprise and a bonafide source of entertainment. Look at Virgil Abloh's first runway show for Louis Vuitton, which boasted Broadway - level production values and a front row any awards show producer would kill for. Or think about Raf Simons's Calvin Klein 205W39NYC Fall 2018 spectacle, with balaclava - wearing models stomping through feet of popcorn snow. In 2018, wrapping a new season's worth of clothes up in an exciting package isn't just a branding exercise. It's also necessary to cut through an increasingly crowded fashion field - so long as you can back it up with clothes people can buy and wear on their backs. And these days, few designers grasp this concept as well as Craig Green does.
There are no rules in fashion photography, you can experiment. My inspiration comes from art, architecture and fashion. We wanted to depict the visual representation of 'the zone', a place that your mind escapes to when you perform and also when you watch a performance. We believe that artists and Moncler Jackets performers have the ability to take you to another world when they perform.
"Econyl is a fiber that's made from reclaimed fishing line in Scandinavia," Williams explains. In defense of copywriters everywhere, fashioning that link bumph must have been challenging.