The show was one part of a global festival called Mondo Genius - a five - city presentation of collaborations with the eleven designers who, under Moncler's Genius program, bring their runway edge to the brand's www.monclersoutlets.com puffy performance wear. Jonathan Anderson showed a short film directed by Luca Guadagnino in Milan, for example, while Veronica Leoni hosted a concert with Solange on New York's Upper East Side.
He said: "I changed the way I work more than 10, or maybe even 20 years ago when I decided I would no longer make any Fragment in my office. Plus, Moncler chairman Remo Ruffini is really, truly dedicated to developing new ideas, "and I think he allows for those ideas in a way that makes sense for each designer," said Green.
Moncler has always stood for uniqueness, authenticity, quality and excellence. Everyone has a concept, and everyone is making a contribution; sharing their creativity in order to make something new." Pulling this all together in a few weeks must have been even more mind - frying than watching it - so piuminos off to the MondoGenius massive.
It proved a roaring success. While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Moncler Outlet Z and Millennial generations.
My interest in photography is tied with fashion. I love the creative aspect, the narrative, and telling a story through a series of images. The main attraction was inside the tunnels, where each designer held their own mini - presentation. The "rid the mid" movement is more of a spiritual quest to be your best and defy the merely average, he said, describing it as "more of a self - reflecting campaign," or "quality control of yourself.