I love skiing. Parisian designer Chantal Thomass envisioned the down jacket as a thing of hype and panache, adding nylon laque and exaggerated trims, inflated proportions and satin details which created ripples on the streets of Europe in the 1980s.
While just 10 percent of Moncler's sales come from Genius collections, the strategy introduced Moncler Sale the brand to a younger demographic: now, 40 percent of brand customers are of the Gen - Z and Millennial generations.
Before it was widely released, a select few were invited to play the game via virtual reality headsets instead of attending a physical fashion show. Adding Moncler would help Kering keep pace with larger rival LVMH, which recently agreed to buy jeweler Tiffany & Co.
Speaking down a Zoom, Williams said of Moncler and his take on it: "We're riffing on their staple silhouettes. Building them up in new ways with new materials and then spicing it up a little." Notably spicy for a house more regularly associated with high - altitude extreme sports were some extreme thigh - high boots.
Between them, this pair of half - a - planet distant comperes framed the presentation. Straddling between classic and contemporary, the Parana down jacket for women is inspired by the paninari of the '80s, reinterpreting their look in a special, functional way.
Adding Moncler would help Kering keep pace with larger rival LVMH, which recently agreed to buy jeweler Tiffany & Co. In 2018, having observed the growing demand for newness linked to digitally native consumers disengaging with traditional product delivery cadences and demanding more communication from brands, Ruffini launched the Moncler Genius project.