After joining forces with the likes of Pharrell Williams, Beams, and White Mountaineering, French outerwear specialist Moncler is back with new collection designed by AMI's Alexandre Mattiussi. Now more than ever, fashion is a commercial enterprise and a bonafide source of entertainment. Look at Virgil Abloh's first runway show for Louis Vuitton, which boasted Broadway - level production values and a front row any awards show producer would kill for. Or think about Raf Simons's Calvin Klein 205W39NYC Fall 2018 spectacle, with balaclava - wearing models stomping through feet of popcorn snow. In 2018, wrapping a new season's worth of clothes up in an exciting package isn't just a branding exercise. It's also necessary to cut through an increasingly crowded fashion field - so long as you can back it up with clothes people can buy and wear on their backs. And these days, few designers grasp this concept as well as Craig Green does. There are no rules in fashion photography, you can experiment. My inspiration comes from art, architecture and fashion. We wanted to depict the visual representation of 'the zone', a place that your mind escapes to when you perform and also when you watch a performance. We believe that artists and Moncler Jackets performers have the ability to take you to another world when they perform. "Econyl is a fiber that's made from reclaimed fishing line in Scandinavia," Williams explains. In defense of copywriters everywhere, fashioning that link bumph must have been challenging.

Moncler basically stands on three pillars. One is the Moncler Collection, where most of our business is. There's a new one, too. The imagery needed to feel not just like a portrait, but rather like a moment in time. That context immediately helped the eye process these fun, freakily strange - looking pieces, which when Moncler Jackets put together for this lookbook sometimes had a cutely kaiju monstrosity to them. The invertebrate gloopiness of his shapes, the super - perforated Swiss - cheesiness of some of the garments, and the swooshy seagrass shagginess of his faux fur boots resembled alien survival gear, or outfits for an Arctic Circle rave. You could chew solid food with those teeth goddamn. The oversized topcoats at the beginning, the glenplaid pieces towards the end and the well - branded Ami - Moncler hybrid logo all look pretty cool. It's just got a lot better - looking. Liquid shine nylon laque, avant - garde cocoon silhouettes and neat boudin quilting have shaped and reformed the original duvet jacket, creating the iconic Moncler tropes of today. She explained: "I was in the middle of my complicated and conceptual process of design. Said Leoni: "My effort was really to speak to the woman, speak to the brand, and speak to my aesthetic, then try to merge those three elements into the most relevant collection I could have done for that period." Amid all the hullabaloo of Moncler's supergroup celebrity designer power project - and don't get me wrong, that hullabaloo is great - it's easy to overlook this quieter, reflective, and compelling corner of the Genius diaspora.